Tuesday, January 16, 2007

Give pick-n-click the flick

Someone sent me a link last year to the website of Zimmerman.

Stupidly I though it was going to be a Bob Dylan fan site or something similar.

Boy was I wrong.

Zimmerman looked like the kind of agency that anyone with an ounce of creativity wouldn't want to be working at.

Not that they probably have any need for creative thinkers, given their new venture Pick-n-Click Ads.

Whatever your business or marketing needs, register with Pick-n-Click and pick and click is pretty much all you need to do to get yourself some off the rack creative.

They have it all from print to TV, as well as radio, online and, believe it or not, DM.

Yes DM!

Forget closely targeted mail packs, these guys have a generic postcard that you can easily adapt to any offer or business message.

What kind of agency sets itself up to supply generic creative for unknown target audiences?

Certainly not one that I'd want to work with if I was in marketing that's for sure.


Anonymous Anonymous said...

Yet another uninformed blogger spouting opinions without doing their due diligence to gather all the facts. I'm assuming you failed to notice the audience being automotive dealers... as I'm sure you're also unaware that Zimmerman has been advertising for auto dealers for over 15 years. Gee, I think that qualifies them to know what creative is effective for that industry.

9:33 AM  
Anonymous Anonymous said...

Oh, wait! It also looks like you're infringing the registered Pick-n-Click logo. Hmmm, where's the respect for copyrighted material?

9:35 AM  
Anonymous Anonymous said...

Quit crying Milan! You should use more of your time optimizing Pick-N-Click and less time checking what the bloggers are saying about your pride and joy!

1:06 PM  
Anonymous Anonymous said...

Automotive RETAIL Advertising is one of the worst fields any person with true creative abilities can find themselves in. Coming from a person who has worked extensively with car dealerships across the country as a graphic designer, there is very little creativity involved in Automotive Retail Advertising. The vast majority of "creative" amounts to client dictated grunt work. If a service comes along that spares the average designer the task of arranging used car liners or packing a direct mail piece full of obnoxious color combinations that they were taught against using, and making 50 last minute changes to ads that are already past deadline, what really is the harm?

4:37 AM  
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12:08 AM  

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