This house ad for BBDO is currently doing the rounds of the ad-sites.
It surely has to be a scam. I don't believe that the top brass at BBDO would ever let an idea like this get out.
BBDO Greece are taking the credit for the idea. Their creative director even worked on the ad.
I suspect that the team behind it will soon be out on the street hawking their folios.
Finally, anyone who's ever worked in advertising knows that creatives work with Pentels, Yokens or similar black felt pens. Not pencils.