Forget your so called consumer created content.
I’m a big fan of art directors briefing an illustrator to run wild and interpret the brief however they want content.
This ad is from a cracking campaign for an energy drink by Saatchis in New Zealand.
A big Fonzie thumbs up to creatives Andy and Jay for letting artists Mephisto Jones, Misery and Paul McNeil put their own spin on some very nice copywriting.
Check out all the detail by clicking on the ad to enlarge.