Punk Rock Attitude

I just finished reading Punk Rock - An Oral History by John Robb.

A must read for anyone either working in advertising or looking to get in to advertising.

Much like Don Letts Punk Attitude documentary, it really captures the spirit and ethos behind Punk.

It shows how Punk is not about leather jackets and noisy music.

It's a state of mind. An attitude. A just do it long before Nike started just doing it.

If we could get that sort of passion into advertising I suspect we'd see a lot less crappy ads on the telly.