Please don't look at me

Given the number of boring billboards currently lining the highways of Melbourne, a massive poster of former Miss Universe Jennifer Hawkins sounds to me like a great idea.

However the Melbourne City Council obviously didn’t think so and they've ordered the Myer department store to remove their three story ad featuring the lovely Jennifer.

Catherine Ng from the council said, "These are the kind of signs which scream look at me, look at me, rather than just promoting their goods and services."

Funny thing is I always thought grabbing the attention is what posters were intended to do.