I’m digging McDonalds

I’ve been working on a big design project for a plant hire company recently.

Which is why anything to do with bulldozers and caterpillars is sure to catch my eye.

This clever print ad for a McDonalds store renovation from DDB Copenhagen really made me smile.

There must be absolutely loads of visual ideas using the golden arches, but this is one of the nicest I’ve seen.

If only McDonalds food was as tasty as this advertising.