I love I hate ads

Who would have picked sleepy Brisbane as the home of post modernist ad agency self promotion?

Certainly not me, that’s for sure.

Trade mag AdNews this week carried an upside down page filled with ‘I Hate Ads’ speech bubble stickers.

Talk about biting the hand.

Curiosity aroused I switched on my computer and visited the I Hate Ads website. Turns out Brisbane agency DePasquale was behind the idea.

How very post modern of DePasquale to advertise itself by embracing the everyday criticism beloved of consumers across the world.

Who knows, perhaps Brisbane could go on to become Australian advertising’s answer to Portland or Miami.

Stranger things have happened.