Direct marketing goes green

I was absolutely staggered to discover that almost four tonnes of carbon dioxide is produced during the manufacture of a tonne of paper.

If you stop and think about how much paper we use every day, that’s a hell of a lot of crap going out into the atmosphere.

Thanks to UK based print firm Four Corners, direct marketers now have the chance to run environmentally responsible mail campaigns.

As part of its ‘responsible print’ initiative all paper used has at least 50% recycled content and inks are vegetable based.

Finally the amount of paper used, and any waste produced, is measured and a payment made to offset the carbon dioxide emission.

Almost makes me feel good sifting through the mountain of junk mail that lands on my doorstep every day.