Building customer loyalty

Over the last few months there's been a lot of press coverage in Australia about football television rights.

The two free-to-air channels who won the bidding war for the rights have still not come to an agreement with Oz cable operator Foxtel.

As a result Foxtel has shut down its dedicated Footy Channel. Since most Foxtel subscribers are football junkies this seemed a short sighted move.

Although not quite as shortsighted as the 'incentive' they're going to offer to the stubborn subscribers who have yet to switch to digital.

CEO Kim Williams said that a range of incentives would be offered including the removal of channels from the analogue signal.

Wow! Now that's what I call an incentive.

Not just no dedicated football channel, but no bloody channels at all.

That's sure to do wonders for customer loyalty.