Tuesday, December 12, 2006

Ambush marketers ambushed


There has been much ballyhoo about the Holden blimp here in Melbourne over the last few months.

Much ado about not very much if you ask me.

Sure the blimp can be annoying, but I very much doubt people are actually persuaded to go out and buy a new Holden after seeing the blimp hovering over an event.

Big business however doesn’t agree.

After much lobbying, Premier Steve Bracks has announced a ban on ambush marketing, with the first casualty being the Holden blimp.

With non-aligned sponsors now outlawed, where does that leave spectators at sporting events?

Could Adidas have Nike shirts and sneakers banned from the upcoming Australian Open?

Probably not to be honest, but you never know…

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