What is a brand Mummy?

David at Logic & Emotion has put me onto an interesting looking new book by Marty Neumeier called Zag.

What really grabbed about Marty’s book is his definition of a brand. It’s simple, succinct and absolutely spot–on.

‘A brand is a person’s gut reaction about a product service or company.’

I don’t know about you, but I suspect I’m going to be dropping that little pearl of wisdom more than once over the coming weeks.