Product Demonstration
"If you have a product that does something amazing, don't be afraid to demonstrate it."
One of my old creative directors used to say that to me all the time.
Problem was we never got to work on products that did anything even remotely amazing.
This Max Factor billboard by Leo Burnett is a great example of how to do a product demo.
Every time it rains the mascara runs. That's it.
So simple, yet so clever.
posted by Stan Lee at 9:23 pm
2 Comments:
Love it. Nice example of idea finding its media too.
But why would you want your mascara to run? It's not a look that most women go for, I don't think. It doesn't really tell me that the mascara is something I want to buy.
It's a cool idea for a billboard, but to me, it seems like something that a bunch of guys made, who have never even worn mascara.
Although, i think Goth kids like it when their mascara runs. So maybe it's for the Goths.
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