The iTunes side of life

Apple have linked up with Coca Cola to give away a whole bunch of music.

And what better place to kick start their promotion than one of the most sought after advertising locations in the world.

The Coke billboard in London’s Piccadilly Circus, which has been up for over fifty years, has been turned into an interactive Coke + iTunes billboard.

Passers by who sms key words shown on the billboard will receive free songs from the iTunes store.

A team of iPod spotters will also be handing out free stuff during the promotion.

It’s obviously no coincidence that a high profile giveaway like this is coinciding with the launch of Microsoft’s Zune don’t you think?