Golden Gate or Arches?

It appears that San Francisco’s landmark Golden Gate Bridge is on the lookout for corporate sponsors.

According to AdAge a local sponsorship guru has already been engaged to help get things underway.

Of course being a consultant he first has to undertake a six month study on the impact of sponsorships on the bridge.

I don’t know about you but the prospect of the Golden Gate possibly becoming the Golden Arches makes me shiver.

By the time my kids are grown up it’ll probably be quite a novelty to see a landmark without an ad or sponsorship message. Don't you think?