Come fly with me

The primary intention of advertising is to grab people’s attention. And some ads are obviously much better at doing this than others.

This must be particularly true for the brands who will be participating in E-Miles, a new website that rewards you with 'air miles' for watching ads.

After registering with the site people select the type of advertising message they want to watch, then answer three simple questions about the ads.

To me this sounds like a great way to rack up a 'air miles' but not such a good way to build a brand.

Perhaps the brands involved should be rethinking their advertising or maybe even their agency.