Chicken or Egg?
I have to admit I found this new Canon TVC from Leo Burnett Sydney absolutely charming.
However it is very reminisent of the Honda Cog spot.
Which was, if memory serves, quite similar to a Swiss video art piece.
If the old adage that talent imitates and genius steals holds true, where does this concept leave Leo Burnett Sydney?
Genius, talent or magpie?