Spot Runner off and running

Web based ad production company Spot Runner has announced it has raised $40million in investment capital.

Sniffing an obvious opportunity investors include both WPP and Interpublic. Lachlan Murdoch is also rumoured to be involved.

This investment deal comes only 10 months after the launch of Spot Runner, which already has 125 people on staff.

If you’re not familiar with this online advertising upstart you should be, as its ongoing success will impact dramatically on the advertising industry as we know it.

Spot Runner create low budget generic TV spots. They have an entire library of spots available to small business owners to customise and schedule on local TV networks.

Their ads cost as little as $499 which, let's face it, isn’t even enough for the catering budget on a conventional commercial.