Pepsi to reignite cola wars

AdAge reports that Pepsi is readying itself for a pre-emptive strike in the cola war.

Armed with a massive $50million budget BBDO are looking to have everyone with a mouth looking to Feel the Pepsi.

As we speak Melbourne is being plastered with Coke Side of Life posters. So if nothing else, the latest cola war should be good news for outdoor companies.

Whether or not BBDO can top the lovely Coke ads that have been coming out of W&K Amsterdam recently we’ll just have to wait and see.