Just spend it
Nike have released details of their spend this year on sports star sponsorship.
As you can imagine it's a serious amount of money. $476million to be precise.
So what do they get for all that money?
14 of the top 25 highest paid athletes in the world for a start.
Not to mention annual sales in the region of $16billion.
Amazingly Michael Jordan still pulls in the punters for Nike.
In fact shoes promoted by Jordan outsell those by current NBA stars Kobe Bryant and LeBron James.
Kinda makes you wonder which is the bigger brand. Jordan or Nike?