I'm getting all steamed up

Found this on Cloribus and it's got me all hot 'n bothered.

Who on earth thought this was a good idea?

Obviously someone who's never ironed a piece of clothing in their life, that's who.

You can just picture the creatives coming up with this.

"It's an iron dude." "Yeah, I know. My mom has one."

"Yeah but this one is steam powered or something."

"Oh yeah...Cool."

Actually I suspect this may well be a scam ad. I can't imagine Bosch signing off on something this stupid.