I give up

I love this clever little promo piece for Nicorette by FCB Austria.

Problem is I’m just not sure what to make of it. Sure it’s clever but would it really work?

Aussie cigarette packs are plastered with incredibly graphic images of cancer infected body parts.

If these pics don’t make you wanna give up why would a couple of Nicorettes in a match book?

I hate to come over all negative, but…