Saturday, October 07, 2006

Fake eavesdropping in adland


TBWA: "So...there you go. We think 'Dogs Rule' will really resonate with dog lovers."

SENIOR CLIENT: "Yes, it's great."

JUNIOR CLIENT: "But won't it alienate cat owners?"

TBWA: "Maybe. But this is dog food."

JUNIOR CLIENT: "Yes, but what about multi-pet families? I mean, those people aren't just for dogs. They are also for cats....maybe this should be, Pets rule!"

To continue eavesdropping visit American Copywriter

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