Curiosity doesn't kill cats
David from Logic & Emotion wrote an interesting post recently on empathy, experience and curiosity.This really got me thinking. Curiosity is a very under utilised term in advertising.
How many briefs have a little box for the target audience called 'What do we want them to do/think/feel?'
Just imagine how much more interesting our work could be if those type of boxes were replaced with a box marked 'How can we spark their curiosity?' Now there’s an idea don't you think.
posted by Stan Lee at 10:14 am
1 Comments:
Stan, that's a really great idea. I can't think of a reason why that couldn't be part of the brief. Even if the client doesn't want it as part of the brief formally, it's a great question to ask and analyse through the process.
Cheers
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