Cinema goes interactive

Brazilian masters of the offbeat online idea, AgenciaClick have created an interactive cinema spot for Fiat.

More short film than ad, the 6 minute clip invites cinema goers to SMS the answer to a series of onscreen questions.

The mini movie has 16 possible outcomes, with the ending chosen via the collated SMS data.

I reckon it would be good to see this kind of idea adapted to the movies themselves.

That way we could choose whether or not we wanted to watch the script writer’s original ending, the director's arty ending or the more upbeat studio ending.