Yesterday's hero

Gillette has announced it is dropping David Beckham from its promotional team.

Beckham signed his much hyped $100m deal with Gillette in 2004.

His star started dimming after his abysmal performance at this year's World Cup in Germany.

He has since stepped down as England captain and also lost his place in the squad.

Gillette is reported to have put together a list of sporting up and comers to represent the brand.

Don’t go shedding any tears for Becks just yet as he still has megadeals in place with Motorola, Pepsi and Adidas.