Friday 1 September 2006

Starbucks viral too viral

A Starbucks email offering free coffees has been pulled after it became way to successful.

It was mailed to a small group of Starbucks employees with instructions to forward to family and friends.

Problem was the e-mail spread further and faster than Starbucks had intended. Some even ended up on eBay.

As a result Starbucks has cancelled the offer because it was redistributed beyond the original intent.

Like I said in my previous post, be careful with that viral.