Product placement that never was

If there was one thing that bugged me about Tim Burton’s remake of Willy Wonka it was the over the top product placement and tie-ins.

Of course this didn’t happen with the original as Wonka Bars didn’t exist back when the original film was made.

At least that’s what I thought.

Turns out the Quaker company funded the Gene Wilder original as a way of launching their new Wonka branded confectionery.

Problem was the choc bars weren’t too good so they were never released.

Click here to read the full story by Jason Zasky.