Nokia to dazzle New York

This Saturday sees the unveiling of an exciting new Nokia concept store in New York.

Located just off 5th Avenue the store promises to be nothing less than an experiential brand overload.

The first two floors feature luminous colour changing panels wrapped around flat panel monitors and product displays.

Dazzling animations by the likes of Tomato, Phunk Studio and more will run on rotation throughout the store.

By the way, did I mention you'll also be able to buy Nokia mobiles here?