Saturday, 9 September 2006

Nike to focus on ads not shoes

With its tongue wedged firmly in its collective cheek The Onion ‘reports’ that Nike will cease making sportswear in order to focus solely on making ads.

A very funny ‘quote’ has Nike founder Phil Knight claiming, “By discontinuing our entire product line, we will ensure that Nike remains the world leader in the field of incredibly cool TV commercials."

The Onion piece goes on to say that Nike is also intending to fire most of its 6,800 employees and use their combined salary of $210 million to sign basketball superstar Shaquille O'Neal.

To be honest I actually think this idea has some merit, although this might be because even though I really love Nike ads I’ve never actually bought any of their products.