A little creative magic

Thanks to the team at I Have An Idea you may be feeling a bit more creative than usual today.

IHAI president Ignacio Oreamuno believes the ad industry could use a little more spark and he’s commissioned a witch to do something about it.

Heidi Reiss, who’s a certified witch apparently, is creating a magic potion to enhance the abilities of copywriters and art directors everywhere.

Having just had a client shoot down a beautifully simple concept this morning I’m hoping the magic starts working pretty soon.