Leo Burnett tries something new

Boldly going where no agency has gone before, Leo Burnett is setting up an Ideas Hub in the web based virtual world Second Life.

Several high profile brands have already established a virtual presence within Second Life including Adidas, Amazon and Toyota.

With a ‘population’ in the region of 800,000 people, Second Life is the size of a small city.

Burnett’s Worldwide CD Mark Tutssel believes the virtual agency will enable all the agency’s creatives to live in the same place.

Tutssel will be in Australia next week for AWARD. Hopefully one of our local ad rags will quiz him on the Second Life venture.