Lee goes from soft porn to…

The other day I posted on the furore surrounding the new campaign for Lee jeans here in Australia.

Well here’s the latest American TV spot for Lee which, in the words of AdAge columnist Bob Garfield, “Is a little bit on the pathetic side.”

Bob goes on to say that Arnold Worldwide had produced an ad “Utterly devoid of originality.”

I’d like to say old Garfield is being a bit harsh, but sadly I can’t. This ad is just plain dull. Who knows what the Stevie Wonder track must’ve cost.

Gimme a good old pseudo porn Aussie Lee ad any day.