You or U banned

A British radio ad for child protection website Think U Know has been banned because someone typed the wrong address incorrectly.

A woman typed ‘you’ rather than ‘u’ which took her to a porn site.

In a bizarre ruling the Advertising Standards Association said the advert had not made it clear how the web address was spelt and as a result indirectly publicised adult material and sexual services.

Interestingly the porn url was registered shortly after Think U Know was launched. The lesson here being always register misspellings and variations of any new url.