Monday, August 28, 2006

Woo hoo!

US radio network Clear Channel is pioneering a new ad format that they’re calling Blink ads. Two second spots that pop up between songs.

One of the first users of the Blink is the Fox network who are using it to promote The Simpsons.

Says Kaye Bentley from Fox, “You’ll be hearing a song, you hear Homer go ‘Woo Hoo’ and then you’ll go into another song.”

Sounds like fun to me although rumours that the ‘Woo Hoo’ ads will run every half hour for a whole day sounds like overkill to me.