This ad is rubbish

The Surfrider Foundation has been battling to keep the oceans clean for many years.

After a recent clean up campaign in California they were faced with what to do with the veritable mountain of rubbish removed from beaches.

Enter Saatchi LA who put the rubbish to good use with this billboard which is quite literally covered in beach rubbish.

Hate to be a critic but I reckon this excellent idea could have used an easier to read headline.

Nice work none the less.