If you only buy one book...
Bill Bernbach. Advertising legend, seller of many Volkswagens and the B in DDB.
Helmut Krone. Advertising legend, art directional genius and the man who helped make Bernbach look good.
The man behind the man as they say.
Now you too can be inspired by his ads, ideas and thinking with a copy of the imaginatively titled Helmut Krone. The Book.
It doesn't seem to be available at Amazon but you can read all about it and order it direct from the publisher by clicking here.