Help your VW feel at home
People have always given their cars names so it's surprising that no-one has ever tried an idea like this one by DDB Tribal Germany.
To get new owners to treat their VW as one of the family they were mailed a pack that included a kitsch Volkswagen print wallpaper.
Instructions in the pack showed how to decorate your garage to enable your VW to feel at home.
In a word, charming.