Wednesday, July 19, 2006

Turn on turn in

I posted about St Lukes founder John Grant's book The New Marketing Manifesto some time ago. He was nice enough to send me a copy and it's a fascinating read especially his theory of brands as molecules.

John talks about his ideas on building brands and tons of other stuff in an excellent podcast chat with Paul Colman. You can download it from Paul's blog Life In The Middle.

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