Toyota to get engaged

Strange news emanating from the US where the NBC network has guaranteed Toyota viewer engagement levels during programs.

IAG Research will be monitoring engagement although exactly what they will be monitoring isn’t completely clear.

Most people I know are generally engaged with the programs they watch. However they tend to disengage when the ads come on.

You don’t need research to know that toilet visits and kettle boiling have always taken place during ad-breaks.

Pic by Paul Winstanley