All aboard with J&B Whiskey

How’s this for a nice twist on the consumer generated content cliché? J&B whisky is hosting Nightology, a huge party on a boat off the coast of Malaga in Spain.

Sadly simply sipping scotch isn’t enough to get you on board the boat. You have to film yourself dancing somewhere weird and then submit it to the J&B Nightology website.

If a cruise with a bunch of Travolta wannabes sounds like fun to you click here to upload your dirty dancing video.