Media buying madness

When adland upstart SEE nabbed the NAB account a little while back they took out a full page ad to tell the world that advertising was dead.

That ad may well have been tongue in cheek but judging by Friday's edition of Melbourne free paper MX advertising seems to be alive and well at SEE.

There were no fewer than 9 NAB ads in the paper including a double page spread, 4 half pages, 3 strip ads and the entire back page!

I'd hate to see how annoyingly interuptive SEE would be if they actually were in the advertising business.