Kids are switched on you know

The Washington Post has an interesting story on yet another new advertising medium. School bus advertising.

Start up company BusRadio will be pumping "dynamic programming" into school buses in Massachusetts. The company claims this will "take targeted student marketing to the next level."

Have these guys been on a bus lately? They must have noticed every second kid is either listening to an iPod or thinking about stealing one.

When are marketers going to stop finding new ways to intrude on people and start engaging them instead?