Is that urban spam I smell?

Ad Age has chosen one of this weeks most annoying and invasive ideas as its media idea of the week.

Perfume giant Azzaro turned posters at the Paris airport into what the hacks at Ad Age called a “scent stimulating medium."

As if fragrance and cosmetic ads aren’t irritating enough. Now we have to have them spray perfume on us as we walk by.

Me thinks it’s time consumers kicked up a stink.

Pic courtesy of adpulp