Here we go here we go!

With the World Cup only a week away the misaligned brand sponsorships and taglines with a huge TM at the end are coming faster than a John Aloisi penalty.

Which is why I'm so excited about an agency that's actually interested in the game and its fans rather than a borrowed interest ad campaign.

London based Big Picture have set up Statto Statto a blog where fans can find out the best bars and pubs to join fellow fans for the games.

Given the multicultural nature of Australia it would be great if we could get something similar going here. If you know of any good bars where Italians, Croatian, Poms etc gather for the games be sure and let us know.