Is this the year advertising really goes mobile?

Simon Andrews and the team at Big Picture Advertising have always pushed new and innovative ways of reaching the consumer. Now they're sharing some of their thinking with iPod users everywhere with the launch of their first podcast.

Click here to download the podcast which features Simon and Mobile Marketing Association Chairman Nick Wiggin discussing the future of mobile phones as an advertising medium.

It's an informative half hour to say least, which covers many areas of interest and namechecks brands such as Nike, Adidas, 3, Google and more.