Is content really King?

Content has been a buzzword in advertising and marketing circles for some time now.

Seems not everyone has the same idea of what exactly content is, especially when it comes to magazines.

Now I love a good ad as much as the next guy. After all advertising is putting my daughter through high school.

But who doesn’t get sick of flicking through page after page of ads just to get to the contents page in mags like GQ?

If your idea if content is great pics and quality writing head over to Are You Generic, download and print their pdf flyer and start slipping it into content light mags at your newsagent.