The future looks bright, kinda

Thanks to cheap digicams, increasing broadband penetration and the likes of YouTube, consumer generated advertising is this week's hottest adland trend.

Now a bunch of dotcom entrepeneurial types have deciding to cash in on the trend with the launch of ViTrue, an agency dedicated to consumer generated ads.

If the following quote taken from the ViTrue website is anything to go by, I can't imagine these guys have totally grasped adland concepts like insight and empathy.

"ViTrue enables Brands and Consumers to engage in meaningful interactions through our world-class technology solutions."

Hmmm!?