The future arrived ten years ago

Long before we had TiVo, IQ and other ad avoidance technology people were bypassing ads by simply using the fast forward button on their video machine.

This very smart ad from HHCL in London actually encourages viewers to record and rewind it to get the offer. And it did it a good ten years before any of the far less creative TiVo based ideas seen recently in the US.

Thanks to Gareth at Brand New for the video.