Wednesday, May 31, 2006

Forward thinking Frenchman

If there’s one business that Maurice Lévy knows it’s advertising. His company Publicis owns Saatchis, Fallon and Leo Burnett as well as 49% of one of the world’s greatest agencies BBH.

So when Maurice makes a statement about the industry, chances are he knows what he’s talking about. In a just published interview with The Independent he states, “We have entered an era of immediacy."

"In a couple of years most of the information you share, most of the advertising you read, most of the messages you send, most of the music you listen to will transit through your cell phone."

Read the full interview at The Independent. (Subscription)