Detox with Evian

A highly innovative use of the online medium by none other than Evian.

The top shelf water brand has sponsored a detox of popular New York blog gawker.com for today only.

Site users simply click the detox with Evian button and they get to enjoy an ad free version of the Gawker site.

Advertising gazumping. Who'd have thought?

Thanks to adrants for the pic.